OISHI GROUP: PROMOTION STRATEGY

WHAT ARE KEY PROMOTION STRATEGIES THE BRAND EMPLOY?

Promotion strategies of Oishi Green Tea, they used three terms of category; sales promotion, public relation, and advertising. That's for Oishi Green tea. The other one besides those, there is "personal selling". I think it is unnecessary for Oishi Green Tea because Oishi Green Tea was sold in supermarket or convenience store.

Oishi Green Tea, there are the best marketing to promote the product. In terms of advertising, Oishi used good one to be the presenter of brand. Now, the presenter of Oishi Green Tea in Thailand is Nadech. He is the most popular star of Thailand, so I strongly believe that this is the best thing; so great marketing to promote and persuade the consumer to buy the products. This is one of key successful of Oishi Green Tea products in terms of promotion strategy.

WHAT MAKE THE BRAND SUCCESSFUL?

Oishi used many ways to promote their products such as commercial, internet, transportation, and sponsor. You can see it in many where and many times. Besides direct advertising, there is hidden advertising that you can see it in dramas or movies. That is the best way to promote the product.

Example of successful commercial

This is an example of commercial that is very successful of Oishi Green Tea. From this commercial, you can see a superstar of Thailand; he is Nadech, who are the presenter of this brand in it. Nadech is one of superstar who is very popular in this time; lots of people like him, love him, and want to be like him. The presenter of brand is so important to makes the brand successful in term of marketing and promotion; good presenter can induce people to become and be the customers of the brand. Other thing is about the content of the commercial that it is persuade to the customers. Sensation of green tea is the one of content that is shown to consumers; as the slogan of Oishi that is “The Real Sensation of Japanese Green Tea”, you can see about it at the end of this commercial that I shown you. This is just one the successful advertising of Oishi brand, surely, there are lots of successful advertising that are not shown you.

Other thing about Oishi Green Tea that I would like to tell you is about Campaign of Oishi. There are lots of campaigns that were preparing for the consumer. All of the campaign of Oishi are unique, that different from the other. I can say that Oishi is the leader of the best campaign that all of customer can enjoy with.

These are example of Oishi Green Tea Campaigns