OISHI

On September 9, 1999, Mr. Tan Passakornnatee started the first ever Japanesebuffet restaurant in Thailand under the brand “Oishi” at Sukhumvit 55 (Soi Thonglor) with the aim to bring the new and difference both in terms of servicing style and pricing into the market. From that date, the name Oishi skied rocket and have become a very popular brand for Thai customer. In 2000, Oishi Restaurant Company started its operation with 10 million baht investment (The company has changed the name, thereafter, to be Oishi Group Plc. Ltd.). As being very well receptive, the business has expanded dramatically within Bangkok area. With the vision about the business potential, the company has enlarged its base by increasing number of outlet and brands of food and bakery to fulfill different market needs. The chronological history is as the following 

1999....

• Started Japanese restaurant operation under the brand “Oishi”, the first branch is at Sukhumvit 55 (Soi Thonglor)

2001....

• Started Japanese noodle restaurant operation. With mouth watering Japanese noodle in modern style, the business is run under the brand “OishiRamen”
• “IN&OUT The Bakery Café”, the healthy bakery brand entered the market.

2002....

• Started Japanese food on the food line, under the brand “Shabushi”
• 
  

  The Japanese Deli, namely “Oishi Sushi Bar” firstly opened.
• 
  

  “Log Home”, the dining complex, started to service.



2003....

• Operated new central kitchen at Nawanakorn factory, food and beverage production to support the selling of company shops
• “Oishi Green Tea” was launched into the market.
• “OK Suki and BBQ” was opened to service
• Franchise business for Oishi Ramen and IN&OUT was started

2004....

• Oishi Group has become a public company since March 3, 2004
• Started trading in SET under the name “OISHI” on August 25, 2004
• Oishi Buffet Franchise began operated
• “Oishi Grand” has opened to service at Siam Discovery with modern Japanese buffet style and luxurious image. There is variety of rare and premium food.

2005....

• Produced and distributed fruit juice mixed Amino under the name “Amino OK”

2006....

• 
  

  Amata Nakorn plant started its operation in June, 2006
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  New orange drink under the brand, “Seiki Super Orange” was introduced to the market in November, 2006.

2007....

• “Chaitalay” restaurant was launched
• Seiki Pomegranate was launched
• Oishi Black Tea was launched

2008....

• March 2008, Oishi launched a new RTD product namely, “Coffio”.
• Maido Ookini Shokudo, a Japanses franchise restaurant was launched.

( http://www.oishigroup.com/en_aboutus_history.php )